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Difficult is worth doing: Honda Accord Live TV Ad

Difficult is worth doing: Honda Accord Live TV Ad
Difficult is worth doing: Honda Accord Live TV Ad Difficult is worth doing: Honda Accord Live TV Ad
Difficult is worth doing: Honda Accord Live TV Ad

19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.

Channel: Entertainment
Uploaded: November 30, 1999 at 12:00 am
Author: bjones4

Length: 03:11
Rating: 4.83
Views: 188848

Tags: Accord  ad  advert  Commercial  difficult  doing  Honda  is  live  parachute  skydive  TV  worth  

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Video Comments

TESTRAJAN (November 30, 1999 at 12:00 am)
Great art man !!
FOXMcCLOUD74647 (November 30, 1999 at 12:00 am)
hello mum! hahahaha
sjs2011 (November 30, 1999 at 12:00 am)
lol.. nice very well executed
shadex2 (November 30, 1999 at 12:00 am)
yay!
LazyEye4 (November 30, 1999 at 12:00 am)
The amazing part is the logistics of doing a live commercial. Just the timing and cameras, and getting the airtime right.
Floraiton (November 30, 1999 at 12:00 am)
True they neeeded like more people and should have done it all at once. I want my husband to organise an "I 'heart' you" in teh sky. siiigh. Plus I love their Spanish accents in this video.
nagupaez (November 30, 1999 at 12:00 am)
a like for putoz
Alexdude333 (November 30, 1999 at 12:00 am)
lol
USGiorgi (November 30, 1999 at 12:00 am)
Now they have to spell Koenigsegg. HAHA.
1bugleboi1 (November 30, 1999 at 12:00 am)
LOL at "hello mum" cute as